Building a successful eCommerce brand…
requires more than simply providing customers with high-quality products and services. In order to truly maximize your online reach while building brand awareness, implementing a few link-building tactics is a must. With the right link-building tactics, improve your website’s SEO (search engine optimization) while boosting brand awareness, engagement, and the number of sales you are able to generate.
The Growth of Video Marketing
Video marketing has become more prominent than ever with digital marketing and social media. Captivating an audience with the use of video and animation is often much easier than with text-based posts, especially when you are building a new brand from the ground-up. Use video marketing to condense messages you want to share while showcasing products and incentivizing users to learn more.
Influencer Marketing
Connect with influencers in your market and industry. Use influencers to help promote your eCommerce store by offering to pay for individual campaigns or posts you want to share. Influencers on Instagram, Facebook, and Twitter can drastically increase the amount of exposure your brand receives from your target audience.
Create Shareable Products and Content
Whenever you create a new promotion on your eCommerce site, verify that it is shareable using social media sharing plugins or embed links. Motivate users to share your content by offering discounts, exclusive offers, or even giveaways for those who are most active within your following.
Content is Still King
Develop a blog that is informative, engaging, and useful to your target audience and the demographics you want to reach. Provide users with in-depth articles that are difficult to find elsewhere online. Content is still king when building a new audience, even for eCommerce brands.
Showcase Extreme Products
Use extreme products to attract visitors to your website or to get users to browse even deeper on your eCommerce platform. Showcase extreme products on your homepage and within digital marketing campaigns you have launched across multiple social media platforms. The more extreme or outrageous a product appears, the easier it is to appeal to prospective customers who have a genuine interest in learning more about the product or your business itself.
Offer Free Products to Influencers
Provide free products to influencers in your market in exchange for a blog or a social media post. Giving away free product is highly recommended for new eCommerce brands that are in need of a base audience.
Build an Army of Online Brand Ambassadors
Building a sense of community is essential when representing an eCommerce business in a competitive market. Provide loyal followers and fans with the opportunity to become brand ambassadors of your products. Offer free products, giveaways, and contests for brand ambassadors in exchange of social media promotions and endorsements that expand your reach.
Understanding the importance of link-building techniques is imperative whenever you have an eCommerce brand in a highly competitive market or industry. By utilizing some of the most effective link-building tactics, maximize your online reach while solidifying your company’s position in any eCommerce market you choose.
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