A Few Methods to Help Your Brand Successfully Evolve in this New Digital Era

Research has shown that today’s consumers are seeking an experience instead of a product. They are supporting companies that align with their personal values. Social media outlets have become more effective at getting a customer’s attention than forms of paid advertising. This development has left companies trying to find ways to maximize their advertising dollars. Here are some tips to help brands stand out in a competitive marketplace. 

Locate Influencers 

Finding the right influencers is something that is overlooked because brands are putting their attention towards gaining followers and viewership. Brands should look for influencers that have used their products before. Local influencers have enough credibility to become brand advocates. 

Establish A Personality 

As marketing strategies continue to evolve, companies need to establish a unique voice. It’s important that companies continue adding appealing content to their social media pages, as well as improving the customer experience. 

Pay Attention To The Data 

Most analysts feel that companies should have a team that holds the company accountable. Looking at the data allows companies to make objective decisions. The creation of several new data tools allows companies to look at internal and external data. Likewise, it’s important for company leaders to work with people who provide thought provoking answers while asking open ended questions. 

Become A Specialist 

Brands should locate a skill and master it. Developing skills and providing great results allows brands to influence industry trends instead of following what someone else has done. It’s important that business leaders consistently read articles, listen to different interviews, and attend conferences. That way, they can stay up to date on all of the emerging trends.

Be Funny 

Recent studies have shown that humor is a great way to produce emotional reactions across different age and ethnic groups. Humor is especially appealing to younger generations that consider humor an attractive part of advertising. Providing humor in advertisements can help the ad avoid being described as boring by younger generations. 

Location Is Key 

Companies should analyze where their customers are spending the most time online. Try to reach partnerships with smaller brands to bring a large segment of customers together. 

Establish A Connection 

Many brands are using the recent technological advancements to create innovative user experiences. Consumers are able to interact with a brand through using different apps and iPads. Adding new things to a brand can only improve its longevity. 

Emotional Responses 

In many cases, the most successful ads are able to invoke some type of emotions in those who watch it. These types of ads are especially appealing to older generations. Keep in mind that some ads can cause the viewer to have negative emotions. Research has shown that young people are more likely to say the length of an ad is either too long or too short. Younger generations also find user generated content very appealing, especially if the content contains music and unique graphics.

Brandon Webb, Former Navy SEAL turned Hurricane Media Group Founder and CEO.